Tannock.net 1 min read

Branding!

In the Globe & Mail letters section today: “Why are we calling Infinite Justice a code name?

Is it being used to deceive the bad guys and keep them from learning its secrets?

That’s what a code name is supposed to do.

Infinite Justice is a brand name. A logo.

An icon. A rallying point.

There. I’ve broken the code.” Ted Schellenberg, Lions Bay BC Thanks to Nicole for sending this to me.

This pre-empts something I’d been thinking about, which is the branding of this attack, so maybe I’ll post something about that sooner than I was going to.